The denomination of origin of tequila is a fascinating and important topic in the world of alcoholic beverages. In this blog, we will explore what the denomination of origin of tequila is, why it is important, and how it was established.

What is the denomination of origin?

The denomination of origin of tequila is a set of rules and regulations that protect the name and quality of tequila as a product made exclusively in certain areas of Mexico. These regulations are intended to ensure that only authentic and high-quality tequila is produced in these regions, using only the appropriate ingredients and processes.

The denomination of origin of tequila was established in 1974 and covers five states throughout Mexico: Jalisco as the main one, accompanied by Guanajuato, Michoacán, Nayarit, and Tamaulipas. Most of the tequila is produced in Jalisco, the state that is home to the city of Tequila, from which the famous distilled beverage takes its name.

(Robert and Luis co-founders of Tres Aromas Tequila)

Why is the denomination of origin important?

The denomination of origin of tequila is important for several reasons. Firstly, it protects the quality and reputation of tequila produced in the designated regions. By establishing strict standards for tequila production, it ensures that only appropriate ingredients are used and that the correct processes are followed to obtain an authentic and high-quality beverage.

In addition, the denomination of origin of tequila is important for protecting the economy and culture of the producing regions. By limiting tequila production to these areas, it promotes economic growth and creates employment in local communities. It also ensures that tequila production is sustainable and respects the environment.

Finally, the denomination of origin is important for consumers, as it guarantees that the tequila they are purchasing is authentic and adheres to high-quality processes. By looking at the tequila label, consumers can be confident that they are buying a beverage produced with appropriate ingredients and processes, and that has undergone rigorous quality testing.

(Manual packaging process to guarantee a detailed inspection)

How was the denomination of origin established?

It was established by the Mexican government in 1974, as previously mentioned. At that time, the goal was to protect the name, but since then more detailed regulations for tequila production have been established, covering everything from ingredients to packaging and labeling.

To obtain the denomination of origin of tequila, producers must follow certain standards and regulations. Firstly, tequila can only be produced with a single species of agave, the blue agave or also known as agave tequilana weber, and can only be planted in the designated regions. It must also be distilled twice, and for reposados or añejos, it must be aged in oak barrels for a minimum amount of time. Those aged 2-12 months are reposados, 12-36 months are añejos, and more than 36 months are extra añejos.

(Discover our tequilas)

The denomination of origin helped the product gain great interest because it gives us exclusivity, in addition to positioning our country within the world. It is a great pride to belong to this industry, therefore we feel committed to all our consumers and the tequila world in general, which is why we strive to provide the best possible tequila and ensure that the experience they receive when drinking Tres Aromas is always the best.

Christian Magallon. March 2023.

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